#content marketing

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The Drum
2 weeks ago
Marketing

How Klook and grandparents proved to gen Z that Singapore is still cool

Capturing Gen Z with unconventional marketing. [ more ]
Practical Ecommerce
2 weeks ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Medium
1 year ago
Marketing

Proven DTC Guidance To Make Your Brand Soar In 2023

Staying updated on DTC trends can be simplified by learning from industry experts like Eric Dyck, who shares insights on newsletters and content marketing. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: 14 Ways To Effectively Promote Your Business Website

Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Practical Ecommerce
3 weeks ago
Marketing

Lessons from John Deere's Magazine 'The Furrow'

Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
Shopify
3 weeks ago
Marketing

Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify

Inbound vs Outbound Marketing [ more ]
The Drum
2 weeks ago
Marketing

How Klook and grandparents proved to gen Z that Singapore is still cool

Capturing Gen Z with unconventional marketing. [ more ]
Practical Ecommerce
2 weeks ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Medium
1 year ago
Marketing

Proven DTC Guidance To Make Your Brand Soar In 2023

Staying updated on DTC trends can be simplified by learning from industry experts like Eric Dyck, who shares insights on newsletters and content marketing. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: 14 Ways To Effectively Promote Your Business Website

Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Practical Ecommerce
3 weeks ago
Marketing

Lessons from John Deere's Magazine 'The Furrow'

Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
Shopify
3 weeks ago
Marketing

Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify

Inbound vs Outbound Marketing [ more ]
morecontent-marketing
MarTech
6 months ago
Growth hacking

The 2023 Content Marketing Report: See how AI is transforming the game | MarTech

The WordPress VIP 2023 Content Marketing Tech Report provides insights into how top brands are using martech tools and AI for content marketing.
The report benchmarks martech stacks, discusses how content drives business impact, and showcases the latest content analytics and AI tools. [ more ]
Sfgate
6 months ago
Social media marketing

17 Key Metrics for Effective Content Marketing

Measuring the effectiveness of content marketing is essential to ensure time and resources are well-spent.
Content marketing benefits businesses by building trust, being cost-effective, and enhancing online visibility through SEO. [ more ]
Entrepreneur
6 months ago
Marketing

4 Ways to Make B2B Marketing Less Boring | Entrepreneur

Traditional B2B marketing content often lacks personality and fails to capture the attention of busy professionals.
B2B marketing should be more personable and less dry in order to engage the audience effectively. [ more ]
#AI
Forbes
6 months ago
Artificial intelligence

How To Future-Proof Your Content Strategy In The Age Of AI

AI is disrupting the content creation and strategy process
Content marketers should prepare for a future where AI plays a bigger role [ more ]
Forbes
7 months ago
Artificial intelligence

Council Post: The New Content Marketing Paradigm: AI-Human Collaboration

AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
Forbes
6 months ago
Artificial intelligence

How To Future-Proof Your Content Strategy In The Age Of AI

AI is disrupting the content creation and strategy process
Content marketers should prepare for a future where AI plays a bigger role [ more ]
Forbes
7 months ago
Artificial intelligence

Council Post: The New Content Marketing Paradigm: AI-Human Collaboration

AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
moreAI
Uxmatters
6 months ago
Web development

Conducting a Content Audit to Improve Your Content

Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
Copyblogger
6 months ago
UX design

9 Content Marketing Metrics To Measure Your Strategy's ROI

Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]
MarTech
7 months ago
Artificial intelligence

Thought leadership: The human element your marketing needs | MarTech

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.
Human thought leadership is valuable because it helps stand out against the sheer volume of content and offers fresh, informed opinions. [ more ]
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